Bringing an urban sense of cool to your everyday closet, Danish label Adia is the modern woman’s go-to. interestingly, the name ‘Adia’ is of African origin and means ‘gift’, which is exactly what the new collection is to our wardrobes.

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Manon Baptiste

ADIA

Cool and feminine: The Danish label takes on the newest trends and pairs them with superior wear. The name ADIA hails from Africa and translates to “bringing a present into your life“, which perfectly represents the label’s approach to fashion.

The label

ADIA is the newest label of Danish B & C Textiler A/S which also owns the established brands Intown and Miss Baron. ADIA puts the design focus on laid-back, feminine styles, high quality pieces tailored to fit, as well as cunning detailing. 400 retailers in eight countries already stock the novel label, even though ADIA have only been on the fashion fair scene for the past three seasons. The premium plus size label conquered its loyal customer base with supremely comfortable cuts and thus quickly gained well-deserved international recognition.

Background

B & C Textiler A/S is a fashion company that has its roots on the charming Danish island Als. The company was founded it 1979 and today owns three womenswear labels that are sold across ten international markets. B&C releases four collections a year and offers a diverse NOS-program (never out of stock).

Today, partners Claus Zink and René Toft Kristiansen lead B&C Textiler into the future. Their strategy: Boosting the company’s international standing, without compromising on established quality standards and brand authenticity.

The collection

ADIA offers a complete collection of denim, tops, knitwear, trousers, skirts and jackets and is aimed at fashion-savvy women in their thirties and above. The ADIA customer looks for cool, casual and elegant outfits for the office, after-hours or special events. The sharp contrast of understated cool and laid-back femininity leaves the collection surprising and always different. Pieces are available from sizes 14 to 24.