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About the design cooperation
Meet the influencerName, job Bethany Rutter, social editor at navabi
Career path / highlights I’ve been blogging since 2011 and had a career as a journalist before being offered the job at navabi. In the time since I started my blog, some highlights have been appearing in a national ad campaign for a plus size brand, having my blog featured in the New York Times, writing fashion features for national magazines and most of all, getting this job!
If I would be a piece of clothing, I would be ... A really great coat. I can’t get enough of outerwear.
What are you working on at the moment that's really inspiring you? I’ve really enjoyed running the navabi Blog Awards! It’s been so good to feel the love for all the plus size bloggers nominated.
Who would you most like to work with and why? Beth Ditto! She’s been my guiding light for so many years, she’s given me so much and I would just love to talk to her for my podcast.
What do you associate with the term plus size? It’s my identity! It’s a label I’ve based so much of my career around and I love it.
How would you describe your style? A bit rough around the edges and generally quite casual but always finished with perfect makeup.
If there was one thing you could change about the fashion industry what would it be? I think there’s still a lack of choice. I don’t think the plus size world has really, fully got on board with the idea that we should have the same kind of variety as thin women have.
How would your friends describe you? Charming, assertive, affectionate, strong-willed. I think, anyway.
Advice you would give your younger self? If you learn the Arabic alphabet in the first week of class you’ll be able to keep up, but you won’t, so don’t sweat it.
How would you describe your collection? Bold colour-blocking, everyday wearable statement pieces.
What is the look and feel of the collection? Everything is done in solid colours and I’ve tried to keep details structural rather than fussy.
Why did you design the pieces you did? Because they’re what I want to wear and haven’t been able to!
What are your favorite brands? Manon Baptiste- it’s where I’ve got all my most chic summer stuff from this year.
What is your favorite trend? Off-the-shoulder tops! So flirty.
About the collection
I tuck in my tops 99% of the time. It’s just a look I prefer, but it also means I have to deal with the inconvenience of excess fabric making my trousers or skirts look bulky or disrupting the shape. So I designed these t-shirts look like they’re tucked in without all the excess material getting in the way.
I’m so glad that culottes have made such a comeback over the past couple of years. I wear them most days in the summer, so it was only natural I would want to design a perfect pair for myself. Navy blue with a belted waist and the zip on the side rather than the front to keep a smoother shape.
Life’s stressful enough as it is without having to make decisions on what to wear in the morning. That’s why I love jumpsuits: one item and I’m done. I designed this one with a tie-waist and deep pockets, in a neutral denim shade that will look cute all summer long.
Skirts are the item I wear the least, partly because I have big hips and it’s difficult to find skirts that work with my waistandmy hips. I want to wear skirts more, so I designed this one with a stretchy waist and draping over the hips so it works for lots of different body shapes rather than feeling restrictive. I love the silhouette the draping gives, and the length feels just right.
When I wear dresses, I want to wear something that I can throw on and feel comfortable in all day. Something I can wear with or without a belt, with or without a statement necklace, something that’s casual but beautiful. I wanted these maxi dresses - one in black, one in grey marl - to be made of soft jersey that hung perfectly, because a perfect fit in good quality fabric is what makes a simple piece great.
I loved the jumpsuit fabric so much that I wanted to make something else with it, and so this jacket was born. I’m really into tie-waist details, so I kept the design quite plain and collarless, but added a belt to close it with. It’ll be sleek and simple to wear over everyday outfits.
The colour palette of this collection is much more neutral than my first range, but I needed a pop of brightness somewhere. I also love wearing the blue coat from my first collection so much, so thought it was wise to reproduce it in a lighter material. The pink and red colour scheme is one of my favourite combinations there is, and I absolutely can’t wait to throw this over all my outfits.
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